A cover letter isn't just a formality or merely a way to let a recruiter know that you are interested in a job vacancy they have, although some people mistakenly think that the content of their cover letter doesn't contribute to their chances of being hired.
However, a well-written cover letter can go a long way towards creating a positive impression of your application if you know how to include the kind of information that helps recruiters with the decision making process.
Knowing that your cover letter can help you to land the job doesn't necessarily make it easier to write though. Those who are struggling often turn to the internet to provide a little inspiration, and there is a wealth of advice and plenty of examples available to help those who need help getting started.
Our marketing manager cover letter sample comes with the best advice from a number of different sources, meaning you can use our tips and ideas to help you write an impressive cover letter.
Dear Ms. Grover,
Your ad for a marketing manager really leaped out at me when I saw it as I noted that you are looking for someone with experience of managing budgets effectively across a range of different media and that is exactly what I have been doing for my current employer. Our largest client has recently signed an exclusive contract with us based on the savings we have made on their marketing budget, which was achieved by streamlining their online campaigns and making them more effective.
My role at FES Inspirations has grown considerably since I was appointed, and I am now managing a multi-functional team after we decided to stop using agencies and bring all the marketing functions in-house to ensure that we had full control. I was responsible for recruiting and hiring the team that I now manage and I see from the job description that you are looking for someone with experience of building a team in this way.
Your website mentions that you have been working with the local government to promote their campaign aimed at encouraging literacy and reading. This is a cause close to my heart - I have been volunteering in the library at my local school for the last few years - and I would love to be in a position to use my experience to contribute to the project.
I was looking at your client list on your website, and I was so impressed by the diversity of your appeal. I would love to talk through your plans for their campaigns and the opportunities they present for the marketing team.
Many thanks for your time and consideration.