Social Media Coordinator Cover Letter Sample

Have you ever sat down to write your cover letter and had immediate writer’s block? You’re not alone. Writing a cover letter is a challenge, and most people will start the process by Googling “How to write a great cover letter.” As a social media coordinator, you know the importance of getting people talking, and that’s the exact purpose of a cover letter. With an increasingly competitive job market, you have around 300 words to sell your skills, highlight your professional experience, and leave a lasting impression. Fortunately, there are a variety of templates, tips, and best practices available to help you build a cover letter that elevates your job application above the rest. Below you will find a social media coordinator cover letter sample, along with tips on how to organize, write, and create a successful cover letter of your own. We’ve created the social media coordinator cover letter based on real-life examples, so when you sit down to apply, you’ll know exactly where to start.

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Dear Hiring Manager’s Name,

I’d love to start this cover letter referring to myself as a social media guru or expert, but a true social media professional knows that you can never master the land of social. It changes daily, and the best way to keep people talking about your business and your products is to stay adaptive.

With more than ten years’ marketing experience, five of which have been spent developing strategies to increase the engagement and fan base of different businesses’ online presence, I know I can make your company more social.

You need an employee that can be the voice of your social media networks; actively engaging followers in a dialogue that transforms visitors into advocates for your brand. Fortunately, building relationships is what I do, so I can collaborate with the marketing and promotions teams to create content that sustains readers’ curiosity and creates buzz around new products.

Being a successful social media coordinator is not all about being social. I take pride in my ability to monitor and analyze online efforts to continually suggest new ways to attract prospective followers. Having been in marketing since before social media existed, I understand that social media is only one tool in the marketing toolbox. My ability to understand the bigger marketing picture allows me to work social media into those strategies and create new online marketing campaigns that will maximize your company’s marketing efforts.

I have the drive to learn and grow professionally, and I thrive on building relationships on and offline. I’m a self-starter that knows how to work in a team and would love the opportunity to oversee your social media efforts.

Thank you, and I look forward to meeting with you to learn more about this position.

Sincerely,

Your Name

How to Write a Social Media Coordinator Cover Letter to Prove Your Unique Value

When you apply to be a social media coordinator, you’re asking a company to entrust you with turning prospective customers into brand advocates. The easiest way to prove that you’re up for this relationship- building challenge is to express your relationship with that company and tell a short story about your connection to the brand and why you’re the best person to promote it to other people. Personalizing a cover letter is more than regurgitating what you’ve researched about a company online. Focus on the company’s needs rather than your own. You can gain an understanding of the company’s needs by carefully reviewing the job description using it to highlight your specific skills.

For example, if a social media coordinator job description requests that you “facilitate online conversations with customers and respond to queries” consider including in your cover letter your skills in building relationships with online customers and ability to receive feedback to enhance social efforts. When you’re telling a company that you are familiar with their work, get mission-driven and offer a positive opinion about a recent project or campaign that you saw during your research. Understanding a company’s mission and values is a necessity, but what will get you the job is describing how your skills fit into that mission. A good cover letter is focused, touches on key points from a job description, and leaves an employer wanting to learn more about what you can do for their company.

How to Show Enthusiasm in Your Social Media Coordinator Cover Letter Without Sounding Fake

Enthusiasm is one thing you don’t want missing from your cover letter, but sounding fake or desperate is the fast track to lose your reader and your chance at the job within the first couple of lines. Some general turn-offs include admitting you’re not made for the job and having a variety of spelling and grammatical errors throughout your cover letter. While it’s not expected that you have every single skill in a job description, pointing out your negative qualities will overshadow the positive ones. Instead, highlight the skills you do have with enthusiasm. In the cover letter sample above I say, “Fortunately, building relationships is what I do, so I can collaborate with the marketing and promotions teams to create content that sustains readers’ curiosity and creates buzz around new products.” In this paragraph, I’m recognizing that social media is all about being social, and expressing that I not only have the skills to build relationships but I enjoy doing it, so it’s something that comes naturally to me.

If you’re struggling to portray a genuine voice in your cover letter, resort back to understanding the company’s needs versus your own. The key to sounding genuine in your cover letter is by researching the position and the company thoroughly and continually referencing back to what you learned throughout your cover letter. Follow these tips and the sample provided in this social media coordinator cover letter sample, and you’ll ace your next job application.

Social Media Coordinator Cover Letter Sample