You’re the master of turning an idea into a finished product. When it comes to turning your resume from a concept into an effective job search tool with the necessary components to attract hiring managers and land interviews, though, it can’t help to have a little guidance in the process. Just like developing a product, creating a resume has its own lifecycle and stages. Our product manager resume sample can guide you through those stages with a clear breakdown of the parts that turn your resume into a winning document.

In the end it’s about creating a value proposition. Think of yourself as the product and consider what differentiates you from other jobseekers in a competitive market. Talk up your selling points the same way you’d talk up a product’s selling points. Call out what makes you unique. Use compelling language like our sample resume, and apply the tips we’ve provided to make your resume stand out among the crowd.


Product Manager Resume Sample

Max McGill
Pittsburgh, PA 11111 • mmcgill@emailserviceprovider • 555-872-9033


Insightful, profit-driven product manager with 7 years of experience transforming newly launched products in the home and consumer goods markets into household names with dominant market share. Committed to driving product portfolio performance through tactical market positioning, including creating value propositions to provide competitive differentiation. Skilled marketing tactician leveraging traditional and new media, digital marketing, and social/viral marketing to rocket products to the forefront of their market niche.


  • Product portfolio management
  • Go-to-market strategy
  • Product research and development
  • Consumer insight
  • Voice of the Customer (VoC)
  • Market and trend analysis
  • New idea innovation
  • Opportunity development
  • Competitor analysis
  • Demand forecasting
  • Competitive positioning
  • Market share capture
  • Sales and marketing planning
  • Product team leadership
  • Product packaging

Work Experience

Product Manager, 2013 – Present
Homewares International, Pittsburgh, PA
  • Champion development and launch of new products in the household goods category
  • Conceptualize themed, branded product lines designed to fulfill a market niche
  • Leverage consumer insight and surveys to optimize product features and plan market entry
  • Devise tactical trajectories to maximize sales on launch through cross-channel marketing
  • Lead, train, and mentor a team of 11 cross-functional product development and marketing specialists
  • Launched the new Homewares Collectables™ line of kitchen storage containers to edge out a major market competitor and secure 52% national market share within 6 months
  • Rescued the company’s neglected paperware segment to rebrand the product suite and re-launch to a monumental $332 million national first-year sales
  • Innovated new easy-open reasealable packaging designs for disposable goods, creating a clear competitive advantage and contributing to another 12% market share gain
Product Manager, 2010 – 2013
Danson Household Goods, Pittsburgh, PA
  • Spearheaded product portfolio management for an existing collection of brands under the kitchen appliances umbrella
  • Developed strategies to create competitive differentiation and position products as preferred brands among target market segments
  • Utilized market and trend analysis to tap into timely opportunities in key markets
  • Propelled the Danson KitchenSmart Blender™ from 2% market share to 79% market share
  • Improved consumer engagement 31% via a participation-oriented incentive campaign using prize codes on merchandise boxes


Bachelor of Marketing (2010)
University of Pittsburgh, Pittsburgh, PA

Certified Product Manager (2011)
The Association of International Product Marketing and Management (AIPMM)

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Is This a Good Product Manager Resume? Let’s Check

Is the product manager resume sample positioned to demonstrate strategic leadership impacting product success?

It is. In every position the example jobseeker fulfilled, his leadership decisions impacted everything from product features to go-to-market strategy. Your resume must clearly show how your leadership led to product success, and in this case you can demonstrate success with notable metrics covering sales and market share capture.

Does the example resume take advantage of brand recognition to create impact?

Although we’ve used fictional companies and product names in our product manager resume sample, including recognizable branded names creates a strong impression on prospective employers. If you’ve worked with high-profile brands, employers need to see that they can trust you with the profitability of valuable company properties. If you’ve built a brand from scratch to attain significant market traction, hiring managers should know you’re the reason they recognize that brand name. There are few greater markers of success in product management than for future employers to recognize brands you’ve launched in the past.

Has the sample candidate given clear evidence of team leadership across multiple functional areas?

Working in product management means driving collaboration across several functional areas, from product research and development to packaging design, sales, marketing, and customer service. Your resume should demonstrate awareness of this and a comfortable level of familiarity with cross-functional leadership. Our product manager resume sample calls out leadership of a team of 11 cross-functional personnel, giving a clear marker of the size of team our example candidate is comfortable with.

Does the product manager resume sample demonstrate the jobseeker’s ability to integrate consumer insight into product management?

Yes. The resume uses keywords such as “Voice of the Customer” as well as discussing in the work history section how the example candidate used market analysis, customer segmentation, consumer insight, and trend analysis to shape product offerings and marketing strategies. Understanding consumer demand is pivotal to successful product portfolio management, so your resume should demonstrate how you used consumer insight to boost product sales and market share.

Does the example candidate display a strong combination of product management and marketing skills?

It’s easy to dismiss the product marketing and sales aspect of product management, but in truth these skills are the core of what product management is about. A successful product manager builds product and brand names to achieve bottom-line sales growth. Without strong marketing and sales skills, you won’t get far in this career. Your resume should reflect those skills and how you applied them to maximize your product portfolios in the same way as our example candidate.

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The Most Important Product Manager Resume Sample Takeaways

As a product manager, your resume should convey a clear history of creating market value and launching (or re-launching) brand-name products to achieve household recognition. Make sure every sentence of your resume displays your ability to make strategic decisions about product portfolio positioning, development, and management based on market insight and consumer understanding. The current market is extremely customer-centric, so slant your resume strongly toward consumer insight. Combine these tips with our product manager resume sample and our resume builder tool, and you have the foundations for a stellar resume.