In the end it’s about creating a value proposition. Think of yourself as the product and consider what differentiates you from other jobseekers in a competitive market. Talk up your selling points the same way you’d talk up a product’s selling points. Call out what makes you unique. Use compelling language like our sample resume, and apply the tips we’ve provided to make your resume stand out among the crowd.
Product Manager Resume Sample
Insightful, profit-driven product manager with 7 years of experience transforming newly launched products in the home and consumer goods markets into household names with dominant market share. Committed to driving product portfolio performance through tactical market positioning, including creating value propositions to provide competitive differentiation. Skilled marketing tactician leveraging traditional and new media, digital marketing, and social/viral marketing to rocket products to the forefront of their market niche.
- Product portfolio management
- Go-to-market strategy
- Product research and development
- Consumer insight
- Voice of the Customer (VoC)
- Market and trend analysis
- New idea innovation
- Opportunity development
- Competitor analysis
- Demand forecasting
- Competitive positioning
- Market share capture
- Sales and marketing planning
- Product team leadership
- Product packaging
Homewares International, Pittsburgh, PA
- Champion development and launch of new products in the household goods category
- Conceptualize themed, branded product lines designed to fulfill a market niche
- Leverage consumer insight and surveys to optimize product features and plan market entry
- Devise tactical trajectories to maximize sales on launch through cross-channel marketing
- Lead, train, and mentor a team of 11 cross-functional product development and marketing specialists
- Launched the new Homewares Collectables™ line of kitchen storage containers to edge out a major market competitor and secure 52% national market share within 6 months
- Rescued the company’s neglected paperware segment to rebrand the product suite and re-launch to a monumental $332 million national first-year sales
- Innovated new easy-open reasealable packaging designs for disposable goods, creating a clear competitive advantage and contributing to another 12% market share gain
Danson Household Goods, Pittsburgh, PA
- Spearheaded product portfolio management for an existing collection of brands under the kitchen appliances umbrella
- Developed strategies to create competitive differentiation and position products as preferred brands among target market segments
- Utilized market and trend analysis to tap into timely opportunities in key markets
- Propelled the Danson KitchenSmart Blender™ from 2% market share to 79% market share
- Improved consumer engagement 31% via a participation-oriented incentive campaign using prize codes on merchandise boxes
University of Pittsburgh, Pittsburgh, PA
Certified Product Manager (2011)
The Association of International Product Marketing and Management (AIPMM)
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Is This a Good Product Manager Resume? Let’s Check
It is. In every position the example jobseeker fulfilled, his leadership decisions impacted everything from product features to go-to-market strategy. Your resume must clearly show how your leadership led to product success, and in this case you can demonstrate success with notable metrics covering sales and market share capture.
Although we’ve used fictional companies and product names in our product manager resume sample, including recognizable branded names creates a strong impression on prospective employers. If you’ve worked with high-profile brands, employers need to see that they can trust you with the profitability of valuable company properties. If you’ve built a brand from scratch to attain significant market traction, hiring managers should know you’re the reason they recognize that brand name. There are few greater markers of success in product management than for future employers to recognize brands you’ve launched in the past.
Working in product management means driving collaboration across several functional areas, from product research and development to packaging design, sales, marketing, and customer service. Your resume should demonstrate awareness of this and a comfortable level of familiarity with cross-functional leadership. Our product manager resume sample calls out leadership of a team of 11 cross-functional personnel, giving a clear marker of the size of team our example candidate is comfortable with.
Yes. The resume uses keywords such as “Voice of the Customer” as well as discussing in the work history section how the example candidate used market analysis, customer segmentation, consumer insight, and trend analysis to shape product offerings and marketing strategies. Understanding consumer demand is pivotal to successful product portfolio management, so your resume should demonstrate how you used consumer insight to boost product sales and market share.
It’s easy to dismiss the product marketing and sales aspect of product management, but in truth these skills are the core of what product management is about. A successful product manager builds product and brand names to achieve bottom-line sales growth. Without strong marketing and sales skills, you won’t get far in this career. Your resume should reflect those skills and how you applied them to maximize your product portfolios in the same way as our example candidate.