We demonstrate all of these aspects in our PR associate resume sample. This example may be useful for inspiration or as a checklist to make sure that your draft includes all of the information that a hiring manager might want to know. Also see our career-specific discussion of best writing practices in question and answer format. Taken together, these resources can help a PR associate write a resume that lays the groundwork for success.
PR Associate Resume Sample
Public relations professional with over eight years of experience at area agencies. Background in marketing campaigns and focus group research. Longstanding relationships with local media outlets.
- Press releases
- Promotional strategy
- Corporate image consulting
- Public opinion research
- Customer surveys
- Cultivating press contacts
- Brand and demographic profiles
- Research and report writing
- Verbal and written communication
Sullivan-Mauldin Public Relations, San Diego, CA
- Write press releases and media advisories for 20 regular clients and more than 50 one-off promotions for clients of other agency groups
- Cultivate local media contacts, resulting in more than 100 local press hits and 27 articles covered in broader media markets
- Administer more than 40 public opinion focus groups on clients’ brands and products and represent both in ways that resonate well with demographically-defined audiences
- Act as liaison between clients, PR firm, and media buyers to schedule promotions that reinforce coverage
- Generate concepts and pitches for PR team invention sessions
Burgess and Partners, San Diego, CA
- Assisted public relations coordinators, specialists, and managers with more than 80 campaigns
- Compiled detailed branding reports that influenced brand outreach and marketing strategies agency-wide
- Developed contacts at local publications and acted as primary go-between for press releases and notifications
- Conducted 25 public opinion focus groups on behalf of public relations research and development group and tabulated findings
- Generated PR updates for clients and updated internal agency records
Entity Public Relations, San Diego, CA
- Sat in on more than 40 promotional development meetings, took detailed notes, and shared with PR department
- Formed relationships with local media professionals and sent out more than 60 press releases
- Pitched sponsorship and promotional offers to bloggers and social media influencers
- Proctored 10 public opinion focus groups on brand personality and product perceptions
- Gathered and sorted more than 175 digital clips for agency files
San Diego State University, San Diego, CA
Relevant Courses: Public Relations Media and Methods, Professional Practices in Public Relations
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Is This a Good PR Associate Resume? Let’s Check
Yes, it does. The candidate explains that she has eight years of experience in public relations with a background in marketing campaigns and promotions. She also gestures toward her relationships with local media outlets and journalists.
The candidate starts the skills section of this PR associate resume sample with specific types of communication abilities. She then points out more particular qualifications including her connections with media contacts. The candidate concludes this list with research and writing skills that will likely be useful for her next PR associate role.
Yes, she does. The candidate tells a narrative about her climb up the public relations career ladder from intern to assistant to PR associate with basic information including her job titles, dates of employment, and the name and locations of her employers. She reinforces this progress with metrics or figures that show the extent of her abilities and effort.
Yes. The candidate includes her bachelor’s degree along with her major, graduation date, and the name and location of the college she attended. She points out her specialization in public relations as a subfield of journalism and brings up two relevant courses that reflect her training in this area. She also indicates that she graduated with honors. She finished school several years ago and has ample experience, so there is no need for her to include her GPA or details about her high school diploma.
Hiring managers spend about six seconds determining whether a candidate is a contender for a given position. In this limited amount of time, an employer could learn that this candidate has extensive experience, desirable skills, and connections. The metrics in her work experience section, including the number of press hits she has gotten for clients in her current position, might catch their eye. All of these factors indicate this candidate’s qualifications for a PR associate position.