General Manager, 02/2004, 11/2016, Williams Auto Group, Sayre, Pennsylvania, USA, Led the organization in all aspects including, expansion of our business from 1 Location / 1 Franchise to 6 Locations / 9 Franchises. Earned 15 Presidents Awards. Negotiated all third party vendor contracts. Determined sales, service, and parts goals for each rooftop and mentored store managers in meeting these goals. Held daily and monthly meetings, optimized profits through synergy and growth, monitored all locations to ensure processes were being followed for consistency across the group, and attended all National, Regional and District meetings for manufacturers and third party vendors. Our early adoption of the use of technology and digital marketing allowed us to grow our business on the wholesale and retail side, from 15 cars to month to 450 per month.
Senior Media Planner, Jan 2014, Present, OMD (M) Sdn Bhd, Petaling Jaya, Selangor, Malaysia, I always challenge myself to help clients stand out from their competition while balancing their ROI on media investment and the effectiveness of the campaign as a whole. As a hybrid planner, I would always device a 360 plan that spans across both traditional and digital media sphere. Recently, I've also ventured into the planning of creative execution whilst pairing it with appropriate media buys. Also, I have been actively participating in brainstorms, media presentations and training to improve and equip myself with the latest happenings in the media/marketing industry.Experiences gained thus far: • Maximize impact and effectiveness of client's campaigns through a selection of media which contains a mix of media analysis and creative executions to develop appropriate strategies. • Managing and coordinate brands with multiple product lines to ensure appropriate audiences are targeted for each line as well as consider how the messaging will be translate through each media selected. • Liaising and strengthening relationships with clients, media owners, creative agencies and team members to ensure effectiveness of campaign and proper utilization of resources is discussed and agreed upon. • Analyzed, arranged and dealt with ads across different advertising platforms. • Supervised and optimized campaign development and dealt with clients to clear up possible disparities. • Served as the principal point of contact for certain clients and campaigns. • Operated several social media programs for multiple clients. • Has experience in maintaining client's social networking platform such as Facebook and Instagram. • Presented new social media ideas and plans to managers and clients. • Controlled and reported campaign results. • Knowledge of Nielsen Adquest, Nielsen CMV, Arianna, DTAM, Radio Advisor and Facebook Business Manager.